What quantities to a video “view” on Fb? For normal movies, Fb will provide it an professional view if it’s watched for 3 seconds. For video commercials, a “view” is in point of fact an impressions for advertisers.
Fb’s video commercials construction expenses advertisers for every impact their advert receives. And for the reason that Fb autoplays movies within the information feed, all any person has to do is scroll previous an advert and the advertisers is charged.
As a marketer, it’s simple to look why this isn’t precisely a super state of affairs. There’s in point of fact no solution to recognize if that “influence” truly quantities to any viewing time – or just a blip as any individual swiftly scrolls earlier.
That each one adjustments these days, as Fb has made a daring play to clutch the eye of doable video advertisers.
The Wall Street Journal reports that advertisers will now be able to choose another payment structure – one that allows them to pay only when their ads are viewed for at least 10 seconds.
Ten seconds is a lifetime when it comes to social media posts.
But Facebook, in confirming the report, says that the new 10-second option isn’t the best option, in its opinion.
“We strongly believe in giving marketers flexibility over how they buy video ads, and we listened to feedback which is why we’re offering the new cost-per-view option. We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy,” said a Facebook spokesperson.
Of course, the 10-second ad option could end up costing advertisers more during the auction phase. And that’s probably what Facebook’s getting at here.
But when you think about it, advertisers could end up reaping five to nine second views on their video ads and not being charged. And if someone watches your video ad for 10 or more seconds, at least you know you might’ve made a real impression.
It’s a big play against YouTube, but YouTube still offers more options. YouTube’s TrueView option, for instance, let’s marketers only pay if a viewer sticks around for 30 seconds. Plus, advertising on YouTube means you can place your ad inside videos that people are there to watch anyway. On Facebook, it’s much easier to avoid video ads – for now. Facebook is investing in much more content that would better house video advertising.
Twitter has also recently defined their video ad structure. The corporate simply presented autoplay, and can most effective cost advertisers when a promoted video is totally in view (no longer bring to a halt on the prime of backside by using a person’s scrolling) and when it’s performed for no less than three seconds.
from Could Be Better | Last Digital Marketing Updates http://could-be-better.esy.es/facebook-has-a-new-video-ad-option-that-only-charges-advertisers-after-10-seconds-of-viewing.html
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