Because publishers aren't earning as much for Instant Article ads as they can on their own properties, Facebook is experimenting with relaxing policies that throttle the number of ads and prohibit rich media.
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/wsj-facebook-considers-changes-to-instant-article-ads-after-publisher-concerns-151782
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