Another personal obsession:8-Step Road Map to a World-Class Social Media Governance Program

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/8-step-road-map-to-a-world-class-social-media-governance-program-163593
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