Another personal obsession:A Sports Fan’s Perspective On Media Metrics

It's great that marketers have so many data points at their disposal nowadays, but columnist Merrily McGugan says media players must allow them to conduct third-party verification, as well as export data and use them elsewhere.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/sports-fans-perspective-performance-metrics-157689
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