Another personal obsession:AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users

The effort, with youth media company Fullscreen, calls for 10 mobile-created projects to engage young audiences via YouTube, Snapchat and elsewhere.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/att-launches-hello-lab-so-online-stars-can-lure-young-mobile-users-164236
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