Another personal obsession:Attributing Retail Store Transactions To Online Clicks At Keyword Level

Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords' online-to-in-store conversion tracking.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/attributing-retail-store-transactions-online-clicks-keyword-level-162750
via Mister Fire