Another personal obsession:Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)

Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful results.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cutting-hype-5-points-drive-value-data-management-platform-dmp-161598
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