Another personal obsession:Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel

In this project, the evolving digital wallet card is being used to automatically send notices and links about celebrity-recorded podcasts of the popular newspaper column.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/digital-wallet-meets-new-york-times-modern-love-begets-another-marketing-channel-164791
via Mister Fire