Another personal obsession:Marketing Funnels And Buyer Journeys: What Are We Arguing About?

Think the marketing and sales funnel is obsolete? Think again. Columnist Scott Rayden explains why the funnel as a measuring tool will help ensure your marketing efforts stay on track.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-funnels-buyer-journeys-arguing-161879
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