Another personal obsession:Skimlinks Makes Its User-Intent Data Available To DMP Lotame

The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in buying to its own behavioral and demographic layers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/skimlinks-makes-its-user-intent-data-available-to-dmp-lotame-162321
via Mister Fire