Another personal obsession:The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future

With the rise of ad blockers, reaching an audience is harder than ever before, but are platforms like Facebook Instant Articles the answer? Columnist Blaise Lucey explains why publishers should instead work to draw readers to their own apps.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/publisher-turf-wars-facebook-instant-articles-ad-blocking-future-161837
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