Another personal obsession:Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/maximizing-owned-media-assets-digital-marketing-163833
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