Another personal obsession:April Fools’ Day 2016: Google gets the ball rolling with Flick keyboard, Gmail mic drop & more

Google wasted no time getting into the April Fools' Day spirit, making a number of fake announcements before the day even started.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/april-fools-day-2016-gmail-mic-drop-google-search-socks-disco-looking-pegman-171343
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Another personal obsession:Marketing Day: More Amazon Dash buttons, Interview with Salesforce VP & DocuSign’s CMO

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-amazon-dash-buttons-interviews-salesforce-vp-docusigns-cmo-171323
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Another personal obsession:Amazon adds 100 new Dash buttons & triples the number of available brands

The e-commerce giant says Dash button orders have jumped 75 percent over the last three months.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-adds-100-new-dash-buttons-triple-previously-available-171290
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Another personal obsession:Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/salesforce-vp-age-predictive-self-learning-tech-marketing-turning-goal-setting-171293
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Another personal obsession:Video ads are coming to Facebook Instant Articles

With Facebook Instant Articles opening to all publishers on April 12th, there's even more of an opportunity to encourage publishers to take part: by giving them options to make money on advertising with video ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/video-ads-coming-facebook-instant-articles-171285
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Another personal obsession:DocuSign CMO aims to bring his brand to life by giving it more of an emotional POW!

Get to Know: DocuSign CMO Brad Brooks

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/get-know-docusign-cmo-brad-brooks-171090
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Another personal obsession:A century of celebrating Mom: smart ad strategies for the mother of all holidays

Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/century-celebrating-mom-smart-ad-strategies-mother-holidays-171046
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Another personal obsession:Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review]

Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-organization-struggling-pace-digital-hacking-marketing-answer-review-170781
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Another personal obsession:Are our leading brands also optimization leaders?

Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/leading-brands-also-optimization-leaders-170218
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Another personal obsession:Want real results from social? Start paying.

If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/want-real-results-social-start-paying-170298
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Another personal obsession:5 engaging visual content formats that aren’t infographics

Are you producing infographics on autopilot? Columnist Kerry Jones shares innovative content formats which may communicate your message more effectively.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-engaging-visual-content-formats-arent-infographics-170686
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Another personal obsession:Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad

Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ad-network-adtheorent-can-now-forecast-youre-likely-visit-physical-store-seeing-ad-171179
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Another personal obsession:MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Conversation as the new UI: Microsoft makes its chatbot pitch at Build 2016 Mar 30, 2016 by Danny Sullivan Cortana Intelligence Suite &...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-24-171196
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Another personal obsession:Marketing Day: Snapchat testing new ads, Twitter’s universal tag & GE’s live video

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-snapchat-testing-ads-twitters-universal-tag-ges-live-video-171153
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Another personal obsession:Snapchat is testing ads that contain advertorials like listicles

Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-testing-ads-contain-advertorials-like-listicles-171131
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Another personal obsession:Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

Newest “State of Marketing" report describes what approaches characterize high-performing marketing teams.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/salesforce-survey-customer-satisfaction-important-marketers-revenue-customer-acquisition-171115
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Another personal obsession:The real impact of Google’s new paid search ad layout on organic search

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/real-impact-googles-new-paid-search-ad-layout-organic-search-170862
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