Another personal obsession:The 5 KPIs that define a successful social CMO

How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you're making a difference.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-kpis-define-successful-social-cmo-169189
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