Another personal obsession:The state of cross-channel paid search, part 3: SEM & display

In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/state-cross-channel-paid-search-part-3-sem-display-170281
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