Another personal obsession:OTT television joins the world of user profiles in Tru Optik/Experian partnership

Tru Optik’s tracking of OTT viewing meets Experian’s massive user profiles, providing validation to multi-screen advertisers about who their audiences really are.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ott-television-joins-world-user-profiles-tru-optikexperian-partnership-170995
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