Another personal obsession:Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad

Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ad-network-adtheorent-can-now-forecast-youre-likely-visit-physical-store-seeing-ad-171179
via Mister Fire