Another personal obsession:Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

How do you successfully track how your online campaigns are influencing consumers' offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/beyond-clicks-online-offline-tracking-attribution-smx-west-2016-170028
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