Another personal obsession:Everything you need to know for successful email A/B testing

Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/everything-need-know-email-ab-testing-167692
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