Another personal obsession:Report: Apple Search Ads are driving installs with high retention rates

A new AppsFlyer study points to strong demand for the new paid app discovery program in the App Store.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/apple-search-ads-early-results-appsflyer-196753
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Another personal obsession:Marketing Day: Facebook racist, FCC privacy rules & offline sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-facebook-racist-fcc-privacy-rules-offline-sales-196752
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Another personal obsession:It’s not too late to maximize your Google Shopping in time for the holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins”...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/not-late-maximize-google-shopping-time-holidays-196745
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Another personal obsession:Micro-moments and beyond: Understanding and optimizing for consumer intent

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer's path to purchase.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/micro-moments-beyond-understanding-optimizing-consumer-intent-196560
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Another personal obsession:The SEO power of portfolio entries, case studies & testimonials

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/seo-power-portfolio-entries-case-studies-testimonials-196569
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Another personal obsession:Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
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Another personal obsession:Snaplytics launches Snapchat analytics

Copenhagen-based company is now providing what it says is the only SaaS service for brand monitoring of Snapchat.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snaplytics-launches-snapchat-analytics-196692
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Another personal obsession:Here’s why bloggers give up (and how you can stay on track)

Blogging is hard, but don't throw in the towel just yet! Contributor Timothy Carter discusses four reasons people quit blogging and how you can overcome them and stay the course.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/heres-bloggers-give-can-stay-track-193902
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Another personal obsession:What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat's move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchats-discover-ad-sales-shift-may-mean-marketers-196600
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Another personal obsession:Strategies to maximize retail marketing efforts BEFORE holiday sales events

The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/strategies-maximize-retail-marketing-efforts-holiday-sales-events-196067
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Another personal obsession:The FCC passed “sweeping” new privacy protections for consumers — or did it?

Will "opt-in consent" be buried in lengthy terms and conditions? Stay tuned.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/fcc-passed-sweeping-new-privacy-protections-consumers-196655
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Another personal obsession:Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

"Ethnic Affinity" targeting has been offered for nearly two years, has real benefits and is legal for many types of ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-ethnic-affinity-racial-targeting-196616
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Another personal obsession:LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn's Talent Solutions were the largest driver of revenue for the site, generating $623 million.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/linkedin-earnings-23-yoy-q3-2016-revenue-960m-196599
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Another personal obsession:Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-holiday-shopping-trends-reddit-ads-googles-earnings-report-196589
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Another personal obsession:ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414
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Another personal obsession:A Penguin’s Tale: Responding to the latest update

What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven't changed that much.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/penguins-tale-responding-latest-update-196417
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Another personal obsession:It’s scary how many ways SEO can go wrong

In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/scary-many-ways-seo-can-go-wrong-196424
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