Another personal obsession:To win at search, take a page from display’s playbook

Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel that lacks the excitement of emerging opportunities in social, video and native. The reality, however, is that paid search marketing is constantly evolving,...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/to-win-at-search-take-a-page-from-displays-playbook-195740
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