Another personal obsession:ABM brings the right guests to the party; marketing automation keeps them engaged

What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/abm-brings-right-guests-party-marketing-automation-keeps-engaged-196414
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