Another personal obsession:Why building relevant ads in a cookie-free world comes down to context

As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/building-relevant-ads-cookie-free-world-comes-context-192079
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