Another personal obsession:Are fake online reviews killing consumer confidence?

Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239
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