Another personal obsession:Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Brands are spending to drive offline sales, but not partnering with retailers or measuring the in-store impact of digital.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-93-percent-brands-retailers-misaligned-harming-omnichannel-efforts-196676
via Mister Fire