Another personal obsession:Beyond heuristics: Algorithmic multi-channel attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/beyond-heuristics-algorithmic-multi-channel-attribution-196121
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