Another personal obsession:Don’t just appeal to a local searcher’s wants or needs, focus on the journey

You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/dont-just-appeal-local-searchers-wants-needs-focus-journey-202182
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