Another personal obsession:Going beyond ‘right consumer, right time, right place’

Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/going-beyond-right-consumer-right-time-right-place-202937
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