Another personal obsession:Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/integrated-marketing-analytics-creating-single-source-data-truth-203445
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