Another personal obsession:Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without qualifying for store visit conversions.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mind-store-using-adwords-drive-offline-sales-203643
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