Another personal obsession:Snapchat will target ads based on what people buy off Snapchat

Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-will-target-ads-based-people-buy-off-snapchat-203936
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