Another personal obsession:The evolution of the customer journey in 2017: Optimizing moments that matter

As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/evolution-customer-journey-2017-optimizing-moments-matter-202426
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