Another personal obsession:YouTube Labs pairs brands & agencies with creators to produce platform-relevant content

Google says the program aims to help brands like L'Oreal create episode-driven videos designed to hook and retain viewers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/youtube-labs-pairs-brands-and-agencies-with-creators-to-help-produce-made-for-youtube-content-202419
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