Another personal obsession:B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization's ABM capabilities.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/b2b-marketing-tips-effective-account-based-marketing-abm-strategy-207667
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