Another personal obsession:The tyranny of a blank page: Why creative matters most

The burden placed on the "Big Idea" is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tyranny-blank-page-creative-matters-206481
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