Another personal obsession:Case study: location data outperforms online signals as e-commerce targeting tool

Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/case-study-location-data-outperforms-online-signals-e-commerce-targeting-tool-207367
via Mister Fire