Another personal obsession:From viewable to verified: Here comes the next phase of audience-based buying

Viewability has become the standard within the display advertising industry, so what's next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/viewable-verified-comes-next-phase-audience-based-buying-206761
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