Another personal obsession:Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tru-optik-now-allows-identified-customer-data-ott-tv-ad-targeting-liveramp-207477
via Mister Fire