Another personal obsession:Why martech data should drive ad tech

Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-data-drive-ad-tech-207806
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