Another personal obsession:Beyond the ad: How to incorporate purposeful mission into brand practices

In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/beyond-ad-incorporate-purposeful-mission-brand-practices-205903
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