Another personal obsession:Google is making a big change to exact match keyword targeting in AdWords

Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-adwords-exact-match-targeting-change-close-variants-209621
via Mister Fire