Another personal obsession:Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O'Reilly discusses how attribution is the key to achieving this alignment.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/making-complementary-media-strategies-work-recipe-cross-channel-attribution-2-208721
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