Another personal obsession:Publishers must start proactively fighting fraud and non-human traffic

Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/publishers-must-proactively-fight-fraud-non-human-traffic-209107
via Mister Fire