Another personal obsession:The Future is Now: Ramp up your Google Shopping ROI

Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/future-now-ramp-google-shopping-roi-208228
via Mister Fire