Another personal obsession:The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)

Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/magic-behind-instant-pot-viral-phenomenon-ceos-favorite-recipe-208767
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