Another personal obsession:What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/what-is-brand-marketing-208707
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