Another personal obsession:Why brick-and-mortar retailers need to go digital with analytics

Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brick-mortar-retailers-need-go-digital-analytics-208353
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