Another personal obsession:An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/intervention-marketings-dysfunctional-relationship-data-218466
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