Another personal obsession:How Life is Good built a content-first app with an 89% retention rate

Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps users coming back for more.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/life-good-built-content-first-app-89-retention-rate-218698
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