Another personal obsession:How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/seo-can-create-budget-efficiencies-paid-search-campaigns-218060
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